How brand narcissism can kill your brand?
Hello, readers in this blog you will get to know an overview of how brand narcissism can
silently sabotage your brand #BrandSurvivalGuide. Brand narcissism is a deadly pitfall
that can cripple your branding efforts. We need to first understand what brand
narcissism is before we discuss its impact on your brand.
What is Brand Narcissism?
#BrandKiller
When a brand talks too much or only about itself rather than focusing on its target
audience when that mindset comes to dominate consumer insights, we call it brand
narcissism.
Sooner or later, the users/audience realize that a brand cares about its profit & name
rather than adding value to their lives with products/services.
Why is brand narcissism so harmful?
You don't appreciate narcissists' behavior, nor your target audience.
1. Brand loses trust. And that puts the brand's survival at stake in the competitive
market.
2. Users eventually drift away when they find they aren't the only ones for any business.
3. It becomes more challenging for a brand to attract a potential audience.
Before you start working with an agency, here are some things you should look for -
Brands that think like their shoppers are the ones that stand the best chance of being
successful.
Therefore, observe whether an agency is suitable for enhancing your brand's
communication and marketing strategies, and evaluate their ability how they contribute
to revitalizing your brand image.